Reducing Traffic on Highway 68 by Providing Local Goods and Services

One of the two primary goals of the proposed Phelps Family village proposal is to: “Provide a sufficient scope of goods and services to reduce the need for residents of the Toro Area to travel on SR 68 to Salinas and Monterey for their daily needs.”

In an independent survey of over 3,000 local households, residents estimated that by shopping locally they would avoid seven trips per week on Highway 68 to Salinas, Monterey or another outside community. Extrapolating these estimates means that the village proposed at Corral de Tierra could reduce traffic on 68 by as many as 23,625 vehicles per week.

To attract a sufficient scope of goods and services and to ensure that the quality of retail will match community needs and standards, the Phelps family has worked with one of the nation’s most prestigious architectural firms, Hart Howerton in designing the village at Corral de Tierra.